As you probably already know, the sales period started a few days ago. Many small designers do not have sales, I will explain to you why we made this choice to sell at the right price all year round.
1. Sales, a French concept
Sales appeared in France in 1830 with the opening of the first “novelty stores” with Simon Manoury who for the first time decided to liquidate his stocks from the previous season at a lower cost. The French immediately adhere to the concept and the brands, for economic reasons, are delighted to be able to sell their surplus stock.
Fun fact: when Simon Manoury decides to sell his store, it is bought by a certain Boucicault who will make it the current Bon Marché!
2. Sustainable creations at the right price
Our main objective at Mayrena is to develop our creations at a reasonable price while fairly remunerating our workshops as well as each intermediary.
Thus, we do not want to “sell off” our creations and prefer to offer you promotional codes throughout the year to allow you to treat yourself and adopt a more responsible mode of consumption.
3. Timeless and minimalist designs
Mayrena's DNA is to create vermeil and silver jewelry in a very minimalist style that will accompany you from morning to evening at all times of your life. Our jewelry is designed to last and to stand out. You like: their original designs, their quality and their precious materials.
They appeal to all ages and go with all styles. They start your jewelry collection or often complete it.
4. Support French craftsmanship
Creating a collection and a model requires time, precision, patience and numerous quality tests.
It passes through the hands of different trades: from the manufacturer who takes care of the molding to the plater who takes care of adding the 5 microns of gold to the silver undercoat. Buying a piece of Mayrena jewelry at a fair price means supporting French craftsmanship and young French creators.
5. The choice of raw materials and manufacturers
The silver we use for the base of the jewelry is 100% responsible and is RJC certified (Responsible Council Jewelry) just like our Thai workshop.
This label is a real guarantee:
- quality
- sustainability
- respect for workers in manufacturing workshops
In short, the jewelry is durable, at the right price and all year round and not just during the sales period. This way, you win all year round and not for a few weeks a year.
(To find out more about the RJC label, go here)
