1. Who is responsible for processing your data ?
The data controller is Mayrena Paris. The contact details of Mayrena Paris are as follows :
– Postal address: Mayrena Paris, 1 place de la gare, BP18, 76260 Eu, France
– Email: contact@mayrena.fr
2. What type of personal information does Mayrena Paris collect ?
Mayrena Paris may collect the following personal information from users of the Mayrena Paris website through the corresponding forms: name, email address, postal address, phone number, date of birth, gender, and credit card or order number (provided by the customer in the event of a return) when the user visits the website www.mayrena.fr, registers, places an online order, contacts Mayrena Paris or participates in Mayrena Paris promotions or surveys.
In addition, Mayrena Paris collects all information relating to users’ browsing on the website www.mayrena.fr and their interaction with the brand.
All personal data collected by Mayrena Paris comes from the user, except for contact details that may be provided to us by friends or family members:
– For sending a gift voucher or another type of gift.
– For sharing favorites saved on the site.
3. For what purposes do we process personal data ?
The user’s personal data will be processed for the following purposes depending on the case:
– Management and development of registration on the website www.mayrena.fr. Registration will involve the creation of profiles based on the user’s browsing on the site. This profiling consists of using the customer’s personal data and browsing information, such as products viewed or added to the cart, sections of the site visited, and location, in order to assess their preferences and/or interests and to offer them content, offers, services, and products adapted to their profile.
– Management and development of online purchases. We use the customer’s personal information to process and send their order and to inform them by email and/or SMS of the status of their order.
– Management and sending of information about exclusive promotions, latest news, and personalized information adapted to the user’s profile, interests, and needs via email, SMS, or postal mail. Sending this information will involve the creation of user profiles, which consists of using personal data, purchase history where applicable, and browsing information on the site in order to assess certain aspects of their personal preferences and to offer them commercial communications tailored to their profile.
– Communications to the customer will be personalized in terms of content, products, or services based on their interests.
– Responding to the exercise of rights of access, modification, deletion, and objection, as well as to questions and complaints.
– Management of the alert service when a certain type of product is available on the website www.mayrena.fr.
– Management and issuance of documents evidencing the sale: digital receipt, invoice.
4. How long will we keep the data ?
Mayrena Paris will retain personal data only for the time reasonably necessary depending on the needs to respond to possible questions or resolve issues, make necessary improvements, activate services, and comply with applicable legal requirements. This means that personal data may be retained for a reasonable period even after the user has stopped using Mayrena Paris services or the website. After this period, personal data will be blocked from all Mayrena Paris systems.
5. What legitimizes us to process the data ?
Mayrena Paris relies on the following legal bases to process personal data:
Performance of the contract
The legal basis for processing the user’s personal data is the performance of the sales contract. In this respect, the user is required to provide the data necessary for its execution. If this data is not provided, the sale cannot be completed.
Legal obligations
The management and issuance of invoices are based on the legal obligation of Mayrena Paris in its relationship with customers.
Consent
For the following purposes, the legal basis for processing the user’s personal data will be the user’s consent, where it has been given:
– Management of registration on the website www.mayrena.fr.
– Management of sending information about exclusive promotions, latest news, and personalized information adapted to the user’s profile.
– Response to the exercise of rights of access, modification, deletion, and objection, as well as to user questions and complaints.
– Management of product availability alert services on the website.
– Management and issuance of documents evidencing the sale: digital receipt.
Withdrawal of consent for these processes will not affect the performance of the sales contract between the user and Mayrena Paris.
Legitimate interest
For the following purposes, the legal basis for processing personal data will be the legitimate interest of Mayrena Paris:
– Profiling based on browsing on the website www.mayrena.fr by registered users, as well as all users who have provided their data for any other purpose.
– Profiling for sending information about exclusive promotions, latest news, and personalized information adapted to the user’s profile.
– Sending satisfaction surveys regarding products purchased or services used by Mayrena Paris customers to gather feedback and improve them.
Our legitimate interest is to ensure that our website remains secure and to help Mayrena Paris understand the needs, expectations, and satisfaction levels of users, in order to improve services, products, and the brand. All these actions are carried out with the aim of improving customer satisfaction and ensuring a unique browsing and shopping experience.
6. To which recipients may we disclose the data ?
The user’s personal data may be transferred or disclosed to the following recipients:
– Public administrations and authorities where required by tax, labor, social security, or any other applicable regulations.
– Companies responsible for data processing, such as franchisees and service providers of Mayrena Paris (courier companies, communication agencies, profiling companies, etc.).
Data may also be subject to international transfers. In such cases, Mayrena Paris will use Standard Contractual Clauses adopted by the European Commission and the EU US Privacy Shield as safeguards for transfers to countries without an adequacy decision from the European Commission. In all cases, third parties with whom personal data is shared will have previously certified the adoption of appropriate technical and organizational measures to ensure proper protection of such data.
Mayrena Paris does not sell customer data to third parties.
7. What cookies do we use ?
Cookies are small pieces of data stored on a visitor’s browser, generally used to track their movements and actions on a site. We use the following cookies:
- MCPopupClosed
- __kla_id
- _derived_epik
- _fbp
- _ga
- _gaExpireDate
- _ga_D2MCST761V
- _gat
- _gcl_au
- _gid
- _landing_page
- _orig_referrer
- _pandectes_gdpr
- _pin_unauth
- _s
- _secure_session_id
- _shopify_d
- _shopify_evids
- _shopify_evids
- _shopify_s
- _shopify_sa_p
- _shopify_sa_t
- _shopify_y
- _y
- cart
- cart_sig
- cart_ts
- cart_ver- cookietest
- keep_alive
- locale_bar_accepted
- localization
- mailchimp_landing_site
- secure_customer_sig
- shopify_pay_redirect
- transcy_basic_locale
- transcy_cookie_locale
- transcy_track
- wp-wpml_current_language
8. How does Mayrena Paris protect personal data ?
The website www.mayrena.fr uses information security techniques such as firewalls, access control procedures, and cryptographic mechanisms in order to prevent unauthorized access to data and ensure confidentiality.
For this purpose, the user agrees that Mayrena Paris collects data for the purpose of corresponding access control authentication.
In addition, any transaction carried out on the site will be processed through secure payment systems. Confidential payment data is transmitted directly and in encrypted form SSL to the relevant institution.
Mayrena Paris states that it has adopted all necessary technical and organizational measures to ensure the security and integrity of personal data and to prevent its loss, alteration and or unauthorized access by third parties.
9. What are your rights regarding personal data ?
You have the following rights, which may be exercised at the email address contact@mayrena.fr :
9.1 Right of access
You have the right to know whether Mayrena Paris is processing personal data concerning you, and to access the personal data that Mayrena Paris holds about you.
9.2 Right to rectification
You have the right to request that Mayrena Paris correct personal data when it is inaccurate or complete it if it is incomplete. If you are registered on our website www.mayrena.fr, it will be easier for you to correct it directly by modifying your profile.
9.3 Right to erasure right to be forgotten
You may request that we delete personal data when, among other reasons, the data is no longer necessary for the purposes for which it was collected.
9.4 Right to restriction
You have the right to request the restriction of data processing. In this case, we will only retain it for the exercise or defense of claims.
9.5 Right to data portability
You have the right to receive personal data in a structured, commonly used and machine readable format,
and to transmit it to another controller where processing is based on consent or on a contract and is carried out by automated means.
9.6 Right to object
You may object to the processing of personal data based on the public or legitimate interest of Mayrena Paris, including profiling. In this case, Mayrena Paris will stop processing the data, unless for compelling legitimate grounds or for the exercise or defense of possible claims.
9.7 Automated individual decisions
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. However, this right cannot be exercised in the following cases: if the decision is necessary for entering into or performing a contract between you and Mayrena Paris if it is authorized by applicable law provided that appropriate measures are established to safeguard your rights, freedoms and legitimate interests or if it is based on your explicit consent.
9.8 Right to lodge a complaint with the CNIL
You have the right to lodge a complaint with the CNIL if you believe that the processing of your data violates the General Data Protection Regulation.
9.10 Right to an effective judicial remedy
You have the right to an effective judicial remedy, either against a supervisory authority the CNIL or against the controller or a processor.
9.11 Right to withdraw
You have the right to withdraw your consent at any time for all processing for which it has been obtained.
10. Language of the contract
These GDPR provisions are drafted in French. In the event that they are translated into one or more foreign languages, only the French version shall prevail in the event of a dispute.