Mayrena Paris at Printemps Haussmann


Our stand at Printemps is over, it's time for me to share this experience with you and look back on these two months spent there !

1. Preparation of the stand and window design

This corner at the Printemps Haussmann required a bit of preparation… First of all in terms of communication, to keep you informed by email and on our social networks of our arrival there.
I went there to see the location with my own eyes and imagine the future windows. I then reproduced and drew them on my 3D software before going to get all the necessary equipment to highlight the jewels as best as possible. I opted for a minimalist staging, in the spirit of Mayrena, with wood and marble. I then prepared all the jewelry and planned a restocking upstream to have all the sizes available on site for your fittings.

2. The Printemps Haussmann  encounters

I really wanted to communicate about this significant event for Mayrena. For this, I contacted influencers that I love and that I follow to come and meet you, behind your phones.

And we had the chance to meet some great people like:

  • Amélie Challeat who got to know us through @cloudiies and who chose the Audacieuse ring in vermeil.
  • Marine, from the Terriblement ™ account fell in love with the Insolite (and chose two different colored links, Gold & Silver).
  • Alicia Chenard also fell in love with the Audacieuse en vermeil
  • Palmyre left with our Authentic cuff
  • and Pauline Leroy who chose the Irresistible double ring.

This pop-up was also an opportunity to meet the loyal customers of the Printemps Haussmann and those passing through, but also to get lots of feedback on the creations. Thanks to a client, I am working on a future ear-cuff. All of this feedback is very valuable and comforts me in the design of a new collection that will surely arrive at the start of the next school year...

Coming to the Printemps Haussmann allowed you to discover or re-discover the collection and see the jewelry with your own eyes. You were able to try them on, test the comfort of our double rings, put our Virtuose ear-cuff in your ear, choose between vermeil and silver and also find your ring size.

3. The jewelry you like the most

During these few weeks, I noticed that your current favorites for the arrival of summer are:

- The Virtuose Ear-cuff in vermeil and silver that you love to wear as soon as the sun is out to bring out your face

- The Insolite ring inspired by the stirrup. 

- The Audacieuse double ring, the brand's best seller that combines design and comfort

- And finally, the Passionée, a more discreet ring with its three intertwining rings.

Thank you for coming to see us during these two months, we hope to return very soon to a Parisian department store to continue meeting you!
In the meantime, don't hesitate to make an appointment to come and try on the jewelry of your dreams!

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