Launching my brand has not been easy. The testimonies of people I met in the fashion and jewelry industry really guided me in my choices and helped me a lot to develop my brand. Now, with the insight of these last two years, it’s my turn to share my advice and observations.
1. Having a creative approach, but not only
2. Surround yourself with the best partners
Finding the manufacturer who will allow you to develop your project is not an easy task when you are young (I was 24 at the time) with little experience and when the brand is under development. You have to reassure them, show them that you have ambitions and make sure you get the right information before showing them that you know what you’re talking about so that you don’t get taken in.
Personally, I didn’t find it right away. I came across a first manufacturer who did not respect the quality he had committed himself to. After several customers returns and tests with laboratories, I managed to prove him that what he sold me did not respect the “gold plated” designation and to be compensated and to compensate my first customers.
I had other similar experiences with manufacturers who sell very well and give you a good impression at first and once they return the work poorly done, discredit you by telling you that you have only two years of experience, that you know nothing about it or that you are not Hermes and therefore do not have to ask for such quality. But that’s what he was selling : excellent know-how and the price that goes with it.
To avoid this kind of experience, the best thing to do is to trust your manufacturer from the start and establish a contract with him.