Portrait of Alexandra, a young jewelry designer under 30: successes & challenges


We wanted to come back to the atypical career of Alexandra, the creator of Mayrena Paris. She managed to combine her passion for jewelery and horses, which she has cultivated since childhood, with her attraction to design and contemporary art from the Nordic countries, by launching Mayrena Paris in 2019.

A look back on the journey of a young 27-year-old entrepreneur.


Mayrena Paris créatrice bijoux

1. What was the trigger that allowed you to launch Mayrena Paris?

"It really clicked when I returned from Rotterdam to Paris. I lived there for 2 years. I developed my entire network of clients as a freelancer in the field of furniture design.
I also started to produce and sell to my entourage one of my very first jewelry models created in 2015: L'Origine.
When I returned to France in 2019, I wanted to continue my freelance status because I liked the diversity of missions. to recreate a Parisian network, I decided to support the range of jewelry and push the project further."

2. What were your doubts, your fears and how did you manage to overcome them?

“Doubts and fears accompanied methroughout the development of Mayrena Paris. I regularly question the pmanufacturing process, how can it be improved? But also the evolution of Mayrena: which directions to take?

There are high points, when you're progressing at 300% and you don't have time to worry about what's next, when sales are going very well and are well above your expectations.

And then, moments of doubt, often triggered by calmer months, management, manufacturing or other problems.

The feedback and messages from my customers are really what help me outperform everything else. I very regularly receive messages of thanks and compliments on the creations. It gives me the energy to keep going and moving forward.”

3. What are your main sources of inspiration?

“At not even two years old, my father already put me on a horseval. I grew up in this equestrian aesthetic. Bits, buckles, all these metal elements fascinated me with their simplicity and the way they dressed the horse.
My studies in product design in Belgium and my various jobs in the Netherlands have developed in me this very minimalist aesthetic of “less is more”.

4. What are the main challenges you face? / What are your next personal and professional challenges?

“ Improving quality, setting up a short circuit, on-demand production and integrating stone into my designs are four challenges I am currently facing.
The more I advance in the world of jewelry, the more I meet different actors and know-how. I would like to extend my network even further so that tomorrow I can offer gold jewelery of high quality and durability, made on demand by young French craftsmen.

5. Have you always been drawn to entrepreneurship?

" No, not really. It came very naturally. I never thought that I would one day want to create my own brand and my own company.But growing up, my entourage supported me a lot by wearing my creations and promoting them to their own entourage
And then I was born into a family of entrepreneurs, so it is true that all this helps to get started."

Mayrena- creation-bijoux-made-in-France

6. What makes you most proud today?

That the brand be appreciated and worn by several hundred women.
That some of them come back to buy the new models.
And for the brand to be present in prestigious places such as the Louis-Vuitton Foundation and the Printemps Haussmann.

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