RUFF STATE


GUIDED BY THE MATERIAL IN ITS MOST ORIGINAL STATE, ALEXANDRA DAVID IMAGINES AND CREATES MINIMALIST JEWELRY COMBINING DESIGN AND REVERSIBILITY.
INFLUENCED BY DESIGN AND ARCHITECTURE, THE STIJL MOVEMENT, THE BAHAUS AND ART DECO STYLE, THE DESIGNER COMBINES DESIGN AND JEWELRY FOR A RENDERING WITH PURE LINES AND ARCHITECTURAL FORMS.
NEITHER FRONT NOR BACK, THE JEWELS EXIST IN THEIR ENTIRETY.

THE FIRST REVERSIBLE COLLECTION


FOR ITS FIRST EDITION, MAYRENA PARIS UNVEILS A COLLECTION OF REVERSIBLE, MINIMALIST AND MODERN JEWELRY.
WITHOUT RECTO, WITHOUT BACK, MAYRENA JEWELS HAVE NO HIDDEN FACE.
FROM THE POINT TO THE LINE, FROM THE SQUARE TO THE CIR- CLE, THE DESIGNER BREAKS THE CLASSICAL CODES AND BREAKS WITH THE BALANCE AND THE TRADITIONAL TYPOLOGY OF A JEWEL. INDEED, ALEXANDRA WORKS ON OTHER WAYS THAT A JEWEL HAS TO EXIST ON THE BODY. SHE SEES IT AS A SCULPTURE HAVING FOR BASE, WOMAN.

A TECHNIQUE OF RAW AND ARTISANAL CREATION

SHE WORKS ON COMBINATIONS, USES CERTAIN ASSEMBLY TECHNIQUES, PLAYS WITH FUNDAMENTAL SHAPES, ANGLES, CURVES, AND SHAPES THE THREAD AS A DRAFTS-MAN WOULD GIVE LIFE TO HIS DRAWING.

“I like to combine the technique of drawing with thread shaping. It’s a permanent dialogue that allows me to always go further and make each of my creations evolve. Unexpected things sometimes happen due to the constraint of the material or the vision of the 2D plan. It is this kind of unexpected that I am looking for. They allow me to adapt the initial design to reality.
During the final rendering, I materialize all my ideas in 3D on a CAO software for more pre- cision towards manufacturing”.

«JEWELRY IS A PASSION»

“My inspirations are many.
I grew up in Normandy surrounded by horses. Equestrian aesthetics has always had a great influence on me. I used to recover horse bits that I modified by making belt buckles, I diverted rings of nets to associate them with a bracelet or a necklace.
My professional career in product design at La Cambre in Brussels as well as two years of freelance work for Dutch designers in Rotterdam allowed me to develop a strong interest in the minimalist, raw and modern aesthetics of the Nordic countries.
The bracelets and necklaces are entirely made in my workshop and then plated at one of the best Parisian specialists in galvanization. The base of the rings is made abroad. The finishing touches are done in our Nor- man workshop and the plating in the same workshop as the bracelets and necklaces. “

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